From deep within the Earth’s crust, the finest drinking water on the planet springs forth to Memphis. This unique aquifer supplies WISEACRE with the most necessary of ingredients for the production of crisp, light-colored lager. The rains that fell to earth 3000 years ago are filtered very slowly through hundreds of feet of fine grain sand, culminating in a huge underground lake filled with 57 trillion gallons of virtually mineral-free water. From this prestigious water reserve, we supply Memphis with Sands, our one-of-a-kind Lager. Beauteous in its simplicity, it is very low in bitterness and full of delicious flavors of bread and crackery malt.